Those looking forward to both Madonna’s “MDNA” and Adam Lambert’s “Trespassing” were in Heaven this morning as their new music videos premiered.

First, we’ve got Madonna’s video for the first single off “MDNA,” (out March 26th) “Give Me All Your Luvin’ (Feat. M.I.A. and Nicki Minaj). The demo version leaked sometime last year and didn’t feature M.I.A. or Minaj. I, personally, don’t care for rap music, so I was a bit upset when I heard Madonna recrutied them to be on the song. Thankfully, their parts are very quick and don’t ruin the spirit of the song for me. I was also pleased with the video, which has a football/cheerleaders theme. Those of you who are educated in all things Madge will know that she was a cheerleader for her high school’s football team. It is timely since on Sunday, The Queen will take the stage headlining the Super Bowl halftime show. The video is very funny and has a sense of humor. This is something that seems to have been lacking in most of Madonna’s recent work. For a long time, she used her work as a platform to make statements on Kabbalah, politics, as well as the disease and poverty in Africa. While it’s good to be vocal about making the world a better place, it’s nice to see Madonna doing something more light. It’s refreshing and a welcome change of pace. She has surely scored a touchdown with this video!

Next up, we have Adam Lambert’s new video for “Better Than I Know Myself.” It’s the first single off his new album, “Trespassing,” out March 20th. The song is a big ballad showcasing Lambert’s trademark vocals. It’s definitely a hit, sure to become a radio staple just like “Whataya Want From Me,” a hit off Lambert’s debut. The lyrics talk about a plea for acceptance. One might think it’s about a relationship with another person, and it very well could be. But the video takes it a step further and puts an unexpected twist on the track. It is a love story, but it’s one that deals with the love you have for yourself. In the video, Lambert is struggling between his “light” side and his “dark” side. The two realize in the end, they both need each other in order to live. It’s a wonderful, artistic statement about forgiving yourself for the mistakes you make sometimes. We all do. We’re all human.

Hopefully, Lambert releases some fun, sexy, dance tracks as future singles. It’s smart of him to release such a commercially safe song as the first single (especially given the reaction to his “American Music Awards” performance and success of “Whataya Want From Me”), but I’m a fan of his more risque, provocative side as well. It would make for another pretty cool video, too!

So, it looks like 2012 is shaping up to be a pretty exciting year for new music!

Advertisements